Don't you just love driving through a row of apartment complexes and reading the lofty-sounding names?

How ever do they come up with such drivel?

If you ever have the misfortune of having to market apartment complexes, here is all you have to do: take any two of these naturally occurring phenomena and combine them: stone, ridge, creek, hollow, bend, crest, brook, wood, river, briar, hill, meadow, timber, and forest. For example:

• Stone Crest Apartments
• Timber Ridge Townhomes
• River Bend Apartment Homes

See what I mean? Piece of cake.

If you're marketing high-end (or luxury) apartments, use three:

• Meadowbrook Hollow
• Stonebriar Creek
• Woodridge Forest

And if you want to attract people with more money than sense, add a "the" and an "at":

• The Hills at Rivercrest
• The Bend at Hollow Creek
• The Meadows at Stonebriar

If there are other marketing questions, I'll be happy to help.

-- From My iPhone