Following up on my last post (Observations on Marketing), here are my Top 5 Marketing (Mis)Spellings.

Qualifier: I realize these may be legitimate spellings somewhere, but it is obvious (to me, at least) that these spellings are deliberate marketing efforts and not simply alternative spellings.

5. Towne - Seriously? Is "town" somehow insufficient? Can you charge higher rent for living or conducting business in or at a towne?

4. Pointe - If you are a ballerina, feel free to use "pointe" as necessary, otherwise... Do I need to pointe out what's wrong with it?

3. Centre - It's not quite a silent (and useless) "e", but it's just as bad. Let's make it doubly bad and name a shopping center Towne Centre or Centre Pointe. Why not just do away with "er" spellings altogether: Blogger is now Bloggre, Twitter is now Twittre, and I am now Petre.

2. Shoppe - I think we should all boycott Shoppes on principle and shop elsewhere (another storre perhaps).

1. Markette - Okay, I made this one up. I haven't seen this one yet, but it wouldn't surprise me to see it somewhere soon. And if you do see it, by all means, stay away.